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To many, Sir Bobby Robson was just a retired football manager.
But in his native North-East England, he was a hero to his fellow Geordies: a man who's honesty and integrity shone through a sport increasingly led by avarice and self-interest.
Bobby fought off cancer for years before finally succumbing on July 31, 2009.
John Lewis said: "The day Sir Bobby died, I couldn't help but pick up my guitar: there was a song there and I didn't know why or what ... or where it came from.
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"Within 30 minutes, the words and music were complete thanks to Dawn's smoothing and shaping, and a few hours later, it was recorded.
"It's NOT a mournful song: it's a positive memory of Sir Bobby and a mark of the Geordie nation's respect for him."
The BBC documentary - "The Day I Met Sir Bobby Robson" - chimed with that view of Sir Bobby and his memory.
Made almost two years after Sir Bobby died, the show featured a range of people whose lives were touched by Sir Bobby. Their memories, some touching, some funny, all meaningful showed what meeting the football icon and knowing him (for some very briefly) meant to them.
The production company - Made In Manchester decided "Sir Bobby's Song" - was an ideal closer for the show.
"We couldn't believe how well it fitted. As people gave their final recollections, the song fades in and producer Ian McCormick picks out certain lines from the song. Brilliant!"
The show ends with the last line of the song:
"Think of Bobby Robson, Keep alive the spark."
"The Day I Met Sir Bobby Robson" was broadcast on BBC Radio 5 live on June 25, 2011.
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